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Advertising and promotion : , an integrated marketing communications perspective / by Belch, George E. Publication: New York : McGraw-Hill/Irwin, 2012 . xxxv, 769 p. : 29 cm. Date:2012 Availability: Copies available: AUM Main Library (2),
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Marketing : , principles of advertising & IMC 2.e / by Duncan, Tom Publication: [New York] : McGraw-Hill/Irwin, 2008 . 724 p. ; 28 cm. Date:2008 Availability: Copies available: AUM Main Library (3),
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